"Adjusted Market Value" Huh?

Discussion in 'General Motoring' started by Bob, Feb 23, 2010.

  1. Bob

    Bob Guest

    Hello,

    Saw the Elantra's at the dealership today.
    Nice car.

    Question: On the sticker for each car, they had as an add on an extra
    price above and beyond the MSRP of $1,500 to $2,000 labeled:
    "Adjusted Market Value"

    What is this ?

    Salesman said it's because of all the things the car has as standard
    compared to Toyotas and Hondas. Amazingly, he said it with a straight
    face; probably years of training involved in doing so.

    Anyway, what is it ?

    Is it something other Hyundai dealers (probably)do also ?

    I've never seen it at Honda or Toyota dealerships.

    How do you handle it during price negotiations ?

    Thanks,
    Bob
     
    Bob, Feb 23, 2010
    #1
  2. Bob

    Voyager Guest

    It is called "what the market will bear" or "price gouging" depending on
    your perspective. This isn't unusual for cars that are popular at any
    given time.

    Matt
     
    Voyager, Feb 23, 2010
    #2
  3. Bob

    Voyager Guest

    It is called "what the market will bear" or "price gouging" depending on
    your perspective. This isn't unusual for cars that are popular at any
    given time.

    Matt
     
    Voyager, Feb 23, 2010
    #3
  4. Bob

    Ed Pawlowski Guest


    It is called "extra profit" for the dealer. I've seen it on many different
    dealer's lots. As how to handle it during price negotiations, you just
    ignore it and start below the original sticker price.

    Some dealers try to explain it as adjustment for the dollar exchange rate
    according to the source of the vehicle. Another dealer tried to explain it
    as a way of getting financing for a trade in that is upside down on the
    loan.
     
    Ed Pawlowski, Feb 23, 2010
    #4
  5. Bob

    Raoul Guest

    Unless this is the only Hyundai dealer near you, I'd make it clear you
    weren't going along with the scam and walk out. A few years ago a
    Hyundai dealer in MA tried to explain that the $900 they wanted for
    paint protectant, rustproofing and fabric protections was the only way
    they made a profit on the car. When the Prius was really hot, Toyota
    dealers were doing this. I think they called it "ADM", for Added
    Dealer Markup.

    You might try going through carsdirect.com. I've done well with them.

    No doubt the Elantra is selling pretty well right now:
    http://boston.bizjournals.com/bosto...leases/national/California/2010/02/02/LA46527
     
    Raoul, Feb 24, 2010
    #5
  6. Bob

    Cat Guest

    It's called "screw the customer" and you need to walk out of the store and
    never come back and hope they go out of business.
    Bob
     
    Cat, Feb 28, 2010
    #6
  7. Bob

    Kixi Guest

    Yes it is a response to the supply-demand balance.

    It works both ways. When sales are slow we get incentives.
     
    Kixi, Feb 28, 2010
    #7
  8. Bob

    bethNbill

    Joined:
    Mar 12, 2012
    Messages:
    1
    Likes Received:
    0
    No Sale -Adjusted Market Value

    Today was another journey into the pleasantries of buying a new car, this one for my wife. She has a fully loaded 2008 Accent SE so we thought a Sante Fe or Tucson would be a viable step up.
    When we got to the local RI dealer I immediately noticed the "Adjusted Market Value" of
    $2499. All the SUV's had this item. Not believing my eyes, we went to a Hyundai in nearby MA, and again the "Adjusted Market Value" or $3499 to $3799 was on a separate invoice next to the factory's MSRP. Thinking this had to be some misunderstanding on my part, I asked the closest salesperson. When I asked " What is Adjusted Market Value?" this arrogant, ignorant (a-hole) person had the audacity to say " Use it in a sentence!". And they want us to buy the car ?
    Well this afternoon, less than a city block from the Hyundai dealer, we purchased a 2012 Nissan Rogue. Very polite salesperson, very well appointed car, very very good price. I have owned two Hyundai sedans. They are the last.
     
    bethNbill, Mar 12, 2012
    #8
Ask a Question

Want to reply to this thread or ask your own question?

You'll need to choose a username for the site, which only take a couple of moments (here). After that, you can post your question and our members will help you out.