Eric, no way you are going to buy a fully loaded 2007 V6 Sonata
Limited with an Ultimate Package for $19,720.
If you take dealer invoice and subtract a $1500 rebate and all dealer
hold-back monies, you can't even get close to your number. I don't
think we're comparing apples to apples my friend.
My car has a dealer invoice of $23,479 and that includes the Powder
White Pearl premium paint color I have and the carpeted floor mats and
mud guards front and rear.
$23,479 - $1500 rebate - $800 hold-back money = $21,179 and I got an
additional $409 off of that to get to $20,770.
Help me understand where I'm going wrong because to get where you are
stating, the rebate would have to be an additional $1000 for a total
of $2500???
What you are calling the "Dealer Invoice" is the MSRP sticker price,
right? That is not the dealer invoice.
Consumer Reports shows the MSRP as $23.595 (not including the paint)
It also shows the Dealer Invoice as $21,652 (inlcuding destination)
It shows the dealer holdback as $421 for a bottom line price of $21,231.
$21,231 less the $1500 rebate = $19,731
You paid at least $1000 more than you could have. Personally, I have
never paid more than the Consumer Reports bottom line price (OK, on the
Entourage I bought I paid $75 more), and usually I can even get
$500-$1000 BELOW that price.
And for what it is worth, the MSRP is a joke. Even the Dealer Invoice
price still has coniderable markup in it, but most dealers consider that
the absolute minimum they will consider to make a decent profit.
But, if you play your cards right, and show up with the Consumer Reports
printout, and some time to kill, you can usually convince them to go
even lower because you know what, they will make the profit on the next
sucker that comes along.
Again, I'm not saying you got a bad deal...you probably still did better
than 90% of the people that will buy a limited...and you said you were
happy, but I am sure I could do better given the time and energy to
fight.
And the best adivce I can give ANYONE who reads this is to spend the $14
at Consumer Reports to get a new car buying report. They have literally
saved me thousands and thousands over the last few years.
Eric
P.S. I would be happy to email you (or post to the group here) a copy
of the report I am quoting from.