POLL: How long do you think the 10 year Warranty will last?

  • Thread starter Thread starter jtees4
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jtees4

I think it will be gone in about two years. Just won't be necessary
anymore from a Company Standpoint. What do you all think?
 
IMHO it will be around for a while because it has become a core part
part of the company's brand identity.

As Hyundai has been moving up I have noticed other manufacturers
testing out longer waranties to encourage sales. The latest is Ford
offering 5yr/60k mile powertrain on all 06's
 
No doubt that Hyundai and Kia used it in the beginning as a marketing ploy
to get people to notice their products as up-and-comers in a crowded
marketplace.

But as they have been making quality gains, it has become more of a symbol
of what they can be. It remains a powerful chip to use against cars that
have, maybe a 3/36000 warranty.

In that sense, there will be a lot of heat if they try to drop it. Indeed,
what this most recent poster said makes it clear that this strategy is
affecting the other car makers.

It wouldn't make sense for the warranty to take a step down when they are
forcing everyone else to take a step up.

Just FYI, the local Hyundai/Kia dealer now has occasional sales where they
put 100,000 mile warranties on ALL their cars, new and used, regardless of
manufacturer. Those are the companies biggest volume weekends.

It works. No one in their right mind would try to drop something that works
(or would they??).

Tom Wenndt
 
jtees4 said:
I think it will be gone in about two years. Just won't be necessary
anymore from a Company Standpoint. What do you all think?
Click to expand...

Who cares? It's available now, which is all that matters.
 
When Hyundai indroduced the 5/60--10/100 program, they intended for it to
be temporary. I wouldn't be surprised to see it go away in about the same
period as the OP suggested. But, as has been pointed out, if it becomes
the industry standard, they'll be pretty much forced to keep it.
 
I think it will be gone in about two years. Just won't be necessary
anymore from a Company Standpoint. What do you all think?
Click to expand...


Why drop it if they are able to maintain their quality and price? You
should look into some of what Malcom Baldrigdge preached and the
Asians bought into. Total cost of ownership is cheaper to build
something right the first time rather than pay for service over the
usefull life. Many folks understand that. Detroit ignores it at
their peril.
 
nothermark said:
Why drop it if they are able to maintain their quality and price? You
should look into some of what Malcom Baldrigdge preached and the
Asians bought into. Total cost of ownership is cheaper to build
something right the first time rather than pay for service over the
usefull life. Many folks understand that. Detroit ignores it at
their peril.
Click to expand...

Because it carries the stigma of the cars being low quality if they need
a warranty that long to sell them. Remember, that almost all extended
warranties like that have been instituted by car makers who were having
quality problems (Chrysler with their original 7/70 plan and Hyundai and
Kia when their stuff was junk).

People tend to associate long warranties with low quality as backward as
that seems logically!

Matt
 
When Hyundai indroduced the 5/60--10/100 program, they intended for it to
be temporary. I wouldn't be surprised to see it go away in about the same
period as the OP suggested. But, as has been pointed out, if it becomes
the industry standard, they'll be pretty much forced to keep it.
Click to expand...

Chrysler used to have the 7/70 thing, I bought two Chryslers during
that period. Now I own two Hyundais...so I guess I like the ideafew
months to a year. If they dropped the warranty it might affect my
decision.
 
Chrysler used to have the 7/70 thing, I bought two Chryslers during
that period. Now I own two Hyundais...so I guess I like the ideafew
months to a year. If they dropped the warranty it might affect my
decision.
Click to expand...

Just an additional note...with the Chrylser you NEEDED the 7/70
warranty. No issues at all with my 03 or 05 Hyundai Excel GT's.
 
Do people actually associate a long warranty with poor quality? I can
see where some may think that, but I bet they're in the minority.
Although I'm speaking strictly from a personal perspective, and I'm
certainly no student of automotive history, I've always thought longer
warranties make for better cars, for a few reasons.

I think most people look at it from the manufacturers' perspective: If
they build a crappy car and put a long warranty on it, they're losing
money... no company is going to do that.

On the other hand, if they build an average car and put a long warranty
on it, they'll break even and both parties will share the headaches of
vehicle ownership.

The best thing for everyone is the offer of a very long warranty. Why?
The manufacturer must be confident that their car will stay out of the
shop, because otherwise they're on the hook for repairs for a long
time. Everyone wins: the consumer gets a good vehicle, the
manufacturer makes a good dollar and a good reputation, and the
warranty is there for peace of mind even though very few need to use
it. The only person who loses is the shop guy/gal (sorry
hyundaitech)... although they probably could keep busy with work that
doesn't fall under warranty, like accidents and modifications and so
forth.

If the warranty is transferable, it would also help keep resale and
residual values high.

The worst are the short warranties... because then the manufacturer
doesn't care if their product winds up in the shop after 24-36 months
with a pooched transmission... it isn't their problem.

I agree that some may take the view that a long warranty is a sign of
poor quality, but those same people probably still believe in the tooth
fairy and/or the earth is flat. :)

Tim
 
People tend to associate long warranties with low quality as backward as
that seems logically!
Click to expand...


I associate it with manufacturers that stand behind their cars.
 
NotBloodyLikely said:
Do people actually associate a long warranty with poor quality? I can
see where some may think that, but I bet they're in the minority.
Although I'm speaking strictly from a personal perspective, and I'm
certainly no student of automotive history, I've always thought longer
warranties make for better cars, for a few reasons.

I think most people look at it from the manufacturers' perspective: If
they build a crappy car and put a long warranty on it, they're losing
money... no company is going to do that.

On the other hand, if they build an average car and put a long warranty
on it, they'll break even and both parties will share the headaches of
vehicle ownership.

The best thing for everyone is the offer of a very long warranty. Why?
The manufacturer must be confident that their car will stay out of the
shop, because otherwise they're on the hook for repairs for a long
time. Everyone wins: the consumer gets a good vehicle, the
manufacturer makes a good dollar and a good reputation, and the
warranty is there for peace of mind even though very few need to use
it. The only person who loses is the shop guy/gal (sorry
hyundaitech)... although they probably could keep busy with work that
doesn't fall under warranty, like accidents and modifications and so
forth.

If the warranty is transferable, it would also help keep resale and
residual values high.

The worst are the short warranties... because then the manufacturer
doesn't care if their product winds up in the shop after 24-36 months
with a pooched transmission... it isn't their problem.

I agree that some may take the view that a long warranty is a sign of
poor quality, but those same people probably still believe in the tooth
fairy and/or the earth is flat. :)
Click to expand...

The highest quality cars (Toyota) have fairly short warranties. Also
the cars that hold their resale value best (Toyota) have fairly short
warranties. So you won't buy a Toyota because the warranty is too short?

I look at it as the warranty only matters if a car has marginal quality.
With a Toyota, I wouldn't even care what the warranty was.


Matt
 
Bob said:
I associate it with manufacturers that stand behind their cars.
Click to expand...

I associate it with manufacturers who need to! I'd rather have a Toyota
where I don't have to worry about it. :-)

Matt
 
Matt said:
I associate it with manufacturers who need to! I'd rather have a Toyota
where I don't have to worry about it. :-)

Matt
Click to expand...
I really don't think Toyota's & for that matter Hondas are really that
great today! We all saw what a mess the new camry transmissions were...
I think Bob has a point, Longer warranties just show the confidence a
manufacturer has in his vehicles!
 
Vineeth said:
I really don't think Toyota's & for that matter Hondas are really that
great today! We all saw what a mess the new camry transmissions were...
I think Bob has a point, Longer warranties just show the confidence a
manufacturer has in his vehicles!
Click to expand...

Sorry, history doesn't support that. Long warranties have always (I
can't think of a single exception, can you?) been offered by
manufacturers' who were having quality problems and needed a marketing
ploy to overcome that.

Matt
 
Because it carries the stigma of the cars being low quality if they need
a warranty that long to sell them. Remember, that almost all extended
warranties like that have been instituted by car makers who were having
quality problems (Chrysler with their original 7/70 plan and Hyundai and
Kia when their stuff was junk).

People tend to associate long warranties with low quality as backward as
that seems logically!

Matt
Click to expand...

Interesting that you say that. Everyone I have told about the Hyundai
warranty looks at it as a statement of quality from Hyundai. Perhaps
they recall that the Rolls Royce warranty was something like the life
of the owner. Perhaps it is a question of knowing the offerer. If
Ford or GM matched Hyundai tomorrow they would be looked upon with
suspicion, if Honda did it would be a recognition of their quality.

;-)
 
Matt said:
warranties. So you won't buy a Toyota because the warranty is too short?
Click to expand...

Funny you should mention that, as it is one of the reasons that we
purchased a Hyundai instead of a Toyota. (I do know people who have had
problems with Toyotas, they are not quite as magical as some people
seem to believe.) Other reasons would include overall value for the
dollar, plus I frankly do not feel very comfortable purchasing
big-ticket items from a country which attacked us within living memory.
(My barber, who served on a destroyer and dodged kamikazes at the
battle of Okinowa, does not drive a Toyota either.)
 
Sorry, history doesn't support that. Long warranties have always (I
can't think of a single exception, can you?) been offered by
manufacturers' who were having quality problems and needed a marketing
ploy to overcome that.
Click to expand...


Well, if Hyundai's boss died and appointed you head of the corporation, what
would YOU do Matt?

Would you offer the worst warranty in the business to prove your cars don't
need it? I bet THAT would bring customers in droves. :)
 
Matt said:
Sorry, history doesn't support that. Long warranties have always (I
can't think of a single exception, can you?) been offered by
manufacturers' who were having quality problems and needed a marketing
ploy to overcome that.
Click to expand...

I guess my Snap-on tools are just pure crap! Damn that lifetime warranty!

JS

JS
 
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